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Could YOUR old packaging be worth a small fortune?

How much could YOU earn from your old packaging? Rolex watch boxes could be worth up to £160 and empty Dior perfume bottles have a resell value of £50, research reveals

  • Research reveals old packaging from luxury brands can be resold for up to £160 
  • Empty watch boxes are most valuable pieces, with Rolex bagging the most cash 
  • Empty candle jars also featured on the top 20 list, with old Diptyque candle jars being resold for more than their original RRP

By Chloe Morgan For Mailonline

Published: 08:37 EDT, 30 April 2021 | Updated: 19:48 EDT, 30 April 2021

From Tiffany’s little blue box tied up in a white ribbon to the bold red on Nike’s shoeboxes, there is an element of excitement surrounding iconic branded packaging; but have you ever thought how much the boxes are worth when they’re empty?

Money.co.uk has analysed listing prices on eBay of empty luxury items such as shoe boxes and carrier bags of some of the most popular designer brands in the world to find out.

The new research has revealed that Rolex watch boxes are the most valuable old and empty packaging from luxury brands, closely followed by other watch manufacturers including Tag Heuer, Breitling, Omega, and Seiko.

Empty Rolex boxes come in as the most expensive packaging that’s being resold, with an average resale price of up to £160. 

Empty Rolex boxes come in as the most expensive packaging that¿s being resold, with an average resale price of up to £160. Pictured, stock image Empty Rolex boxes come in as the most expensive packaging that¿s being resold, with an average resale price of up to £160. Pictured, stock image

Empty Rolex boxes come in as the most expensive packaging that’s being resold, with an average resale price of up to £160. Pictured, stock image

The Gucci shopping bag has an average resell value of £69 (pictured) The Gucci shopping bag has an average resell value of £69 (pictured) The Louis Vuitton shopping has a value of up to £69 The Louis Vuitton shopping has a value of up to £69

The Gucci shopping bag has an average resell value of £69, while the Louis Vuitton shopping has a value of up to £69

The Most Valuable Luxury Brand Packaging
  Brand Packaging Type Average Resell Value 
1 RolexWatch box £160 
Tag Heur Watch box £149 
Breitling Watch box £131 
4Omega Watch box £126 
Seiko Watch box £75 
Louis Vuitton Shoe box £74 
Gucci Shopping bag £69 
Louis Vuitton Shopping bag £69 
Nike Shoe box £55 
10 Louboutin Shopping bag £54 
11 Tiffany Jewellery box £51 
12 Dior Perfume bottle £50 
13 Diptyque Candle £50 
14 Chanel Jewellery box £48 
15 Chanel Perfume bottle £43 
16 Yves Saint Laurent Shoe box £40 
17 Gucci Shoe box £39 
18 Chanel Shoe box £37 
19 Fendi Shoe box £37 
20 Cartier Jewellery box £35 

Rolex is renowned for creating collections of prestigious watches, the cheapest watch in the Rolex collection is their Oyster Perpetual which costs £4,100, while the Rolex GMT Master II Ice is the most expensive model range in the current collection with prices starting from £353,000. 

Interestingly, the most expensive Rolex ever sold was Paul Newman’s Daytona which sold for a record-breaking £12.9 million in 2017. 

So, a £160 box that’s branded by one of the finest watchmakers in the world seems like quite the bargain.

Eight of the top 20 most valuable branded packaging are watch and jewellery accessories; the top five are dominated by luxury watch brands, while Tiffany & Co’s jewellery boxes were found to be the 11th most valuable with an average resale price of £51. 

Dior¿s perfume bottles hold the most value and place the iconic beauty and fashion house at the top of this list; as Dior famously sells one of the most popular perfumes of all time, J¿Adore Dior, there¿s no surprise it takes the hot spot. Pictured, stock image Dior¿s perfume bottles hold the most value and place the iconic beauty and fashion house at the top of this list; as Dior famously sells one of the most popular perfumes of all time, J¿Adore Dior, there¿s no surprise it takes the hot spot. Pictured, stock image

Dior’s perfume bottles hold the most value and place the iconic beauty and fashion house at the top of this list; as Dior famously sells one of the most popular perfumes of all time, J’Adore Dior, there’s no surprise it takes the hot spot. Pictured, stock image

Tiffany & Co¿s jewellery boxes were found to be the 11th most valuable with an average resale price of £51 Tiffany & Co¿s jewellery boxes were found to be the 11th most valuable with an average resale price of £51 Omega watch box (pictured) Omega watch box (pictured)

Tiffany & Co’s jewellery boxes were found to be the 11th most valuable with an average resale price of £51 (pictured, left), while Omega watch boxes have a resale value of £126 (right)

The Most Valuable Beauty Brand Packaging 
xx  Brand Packaging Type Average Resell Value 
1 DiorPerfume Bottle £50 
Diptyque Candle £50 
Chanel Perfume Bottle  £43
Dyson Styler Box £35 
Hermes Perfume Bottle £31 
Vivienne Westwood Perfume Bottle £29 
Cire Trudon Candle £24 
Jo Malone Candle £23 
Givenchy Perfume Bottle £22 
10 Yves Saint Laurent Perfume Bottle £22 
11 Ralph Lauren Perfume Bottle £22 
12 D&G Perfume Bottle £17 
13 La Mer Bottle £17 
14 Jo Malone Diffuser £17 
15 Balmain Perfume Bottle £16 
16 Le Labo Candle £16 
17 Neom Diffuser £16 
18 Gucci Perfume Bottle £16 
19 Neom Candle £16 
20 Prada Perfume Bottle £16 

The iconic duck-egg blue box tied up with white satin ribbon was inspired by Empress Eugenie de Montijo, the biggest fashion icon of the 19th century, who was once painted wearing a blue gown which acted as the influence for the official colour for Tiffany’s brand. 

The eighth jewellery brand featured in the top 20 list is Cartier, whose red leather boxes could be worth up to £35.

The comparison website also took a deeper look at specific sectors, including beauty, and found that six of the top 10 most valuable beauty packaging were empty perfume bottles, which have a resale value of up to £50. 

Dior’s perfume bottles hold the most value and place the iconic beauty and fashion house at the top of this list; as Dior famously sells one of the most popular perfumes of all time, J’Adore Dior, there’s no surprise it takes the hot spot.

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